promobi00

Job Detail

Responsibilities

Conduct market research to identify customer trends, competitor offerings and demographic data.
Execute multi-channel marketing campaigns with a focus on social media, influencer marketing, and partnership marketing, optimizing the campaigns for lead generation & pipeline building.
Execute brand awareness campaigns on social media platforms.
Research, curate and build a database(accounts & contacts) using lead generation tools like LinkedIn Sales Navigator, Zoominfo, Lusha etc to fuel sales pipeline.
Work with the product marketing team to develop and grow the sales pipeline to consistently meet quarterly revenue goals.
Creating and maintaining the database of prospect clients on Hubspot.
Coordinate with graphic designers and content writers to generate content for social media, emails, and website
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
Drive email marketing campaigns end to end, including content, template designs etc.
Work closely with functional teams in brand, design, product, and business development to ensure marketing is aligned with overall business strategy.

Requirements

2+ years of experience in B2B marketing, preferably in the SaaS industry.
Proven relevant experience/knowledge in creating marketing plans encompassing strategy, customer research, competitive analysis, etc.
Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows.
Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
Hands-on experience with Email marketing automation software(preferably Hubspot).
Sense of ownership and pride in your performance and its impact on the company’s success.
B2B/ SaaS product experience would be a big plus.
Self-starter with the ability to seek out opportunities, create an action plan and see it through to fruition.

B2B/ SaaS product experience would be a big plus.