Product Content Writer

Job Detail

Responsibilities

Research industry-related topics based on online sources, competitor analysis, product features and create multi-channel marketing collaterals
Draft captivating content for blogs, articles, press releases and other similar documents
Formulate content structure and create both long form content & short form content example – whitepapers, datasheets, e-books and guides, infographics, email copies, social posts etc.
Create content marketing campaigns to drive leads and subscribers
Analyze content marketing metrics and makes changes as needed
Coordinate with the design teams from ideation to delivery to create infographics, brochures and other visual content
Work with internal teams to obtain an in-depth understanding of the product and the documentation requirements
Standardize content across platforms and media adhering to the editorial guidelines and company branding
Self-educate on the trends and emerging technologies in the MDM and EMM solutions market

Requirements

Minimum 3+ years of experience in B2B content writing with excellent writing skills, sentence construction and grammar
Proven working experience in writing blogs for IT companies
Ability to deliver high-quality content with attention to detail
Ability to quickly grasp complex technical concepts
Experience with social networks and the implementation of social media marketing
Should be able to work independently, driven by deadline
An understanding of formatting articles on the web
Standardize content across platforms and media
Experience in proofread articles and identify content gaps
Engineering or BCA/MCA background
Prior experience in B2B SaaS based content writing marketing
Prior work experience in a product-based organization