PPC Manager (2-4yrs exp.-DM)

Job Detail

Roles and Responsibilities:

Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
Managing PPC budgets, while strengthening platform accounts and key client relationships.
Executing & optimizing multiple PPC campaigns simultaneously.
Overseeing campaigns across a number of search platforms (e.g. Google Ads, Amazon Ads, Social Media ads, Bing).
Targeting selected groups through keyword and audience research.
Managing and editing campaign budgets and adjusting bids to optimize ROAS,
Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
Reporting KPIs to management on a regular basis via various dashboards.
Producing engaging, clear and concise copy for campaigns
Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
Reducing risk of click fraud and irrelevant spend.
Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.

Requirements:

Minimum 4 years experience as a PPC Manager or Digital Marketing Specialist focused on SEM.
BSc/BA in Marketing, Digital Media or a related field, with Google Ads certification.
Experience with multiple platforms, e.g. AdWords, Facebook Ads, TikTok Bing.
You’ll need strong analytical and numeracy skills, and be confident translating large amounts of data into comprehensible or visual reports.
Expertise using and manipulating paid search dashboards to optimize spend.
Confidence using Google Analytics or similar tools.
Excellent communication, both verbal and written, and experience presenting reports and optimizations.

Job Type: Full-time

Salary: ₹50,000.00 – ₹70,000.00 per month

Schedule:

Ability to commute/relocate:

Mohali – 160062, Punjab: Reliably commute or planning to relocate before starting work (Required)

Experience:

Speak with the employer
+91 9779772610